Sure, Internet friend, I’ll subscribe to your newsletter!
Two weeks later…
WHY. DID. I. EVER. AGREE. TO. THIS?
Luckily, there’s an exception to this all-too-frequent miscalculation. Enter Jocelyn K. Glei’s weekly missive.
Formerly the Founding Editor and Director of the 99U, a consulting service for marketing (including an amazing website and annual conference) that shares great advice for creativity and making ideas happen, Glei recently published Unsubscribe, which teaches you to prevail over email.
Each Thursday she’ll send you a message I guarantee you’ll enjoy. Filled but not stuffed with goodness, the letter delivers on Glei’s promise of “thought-provoking links and articles about how to be more creative and do work that matters.”
At the risk of sounding like I’m writing a press release, this is the only email subscription I reliably open. It’s the newsletter I wish I’d produced. But in a cruel twist, she writes so persuasively and appealingly you’ll want to read everything, forgoing the effectiveness you seek.
How could she? Promote productivity on the one hand and tempt us with excellent content on the other?
Solution: treat yourself to the letter on breaks. Each link is relevant. And it’s hard to read Glei’s email without dipping into her blog, which is its own treasure trove of strategies, inspiration, and cleverness. Plus, it’s gorgeous.
So as not to derail you too much, I’ve limited myself to my three favorite posts I’ve read so far:
- What you don’t do is > or at least = what you do.
- The forgotten key to productivity is probably not what you think.
- Get lucky. Maybe even in the Daft Punk sense.
Read a previous letter and subscribe here.